Tradition.

Tradition can be cultural, or down right business driven.
For example a group of people gathered in a famous plaza dressed as their predecessors, singing as their predecessors, drinking as their predecessors, what their predecessors drank, etc.

Another thing is wearing a 'Paditas' branded T-shirt with the name of the brand in huge letters, smoking, drinking beer in a night club, searching for the next victim of culture: promiscuous human, to be available to you after some drink invitations, effectively removing any decency and conciousness from the individual; allowing for the immediate reward of sexual pleasure for that night, despite the many risks it entails.

Don´t make the confusion of calling the latter tradition sane. Just because it is a tradition. Anything that has the business motive will be corrupt in essence.